During their university years, Bemhreth, the co-founder of Gebeta Maps, along with his friends, worked on creating a food delivery startup. The challenge of the high cost and difficulty in paying in dollars for Google Maps became evident, not only for them but also for other startups and businesses. Recognizing this widespread issue, Bemhreth and his friends established Gebeta Maps in 2021.

In the early days of their entrepreneurial journey, the Gebeta Maps team's belief that the success of their business relied solely on its inherent capacity, coupled with the conviction that marketing was unnecessary for their product growth created significant obstacles. Their choice to self-fund the business instead of involving an investor led them to face financial challenges. Moreover, people's perceptions of their product potential, influenced by the team members' age, added an extra layer of difficulty.

Eventually, through consistent progress, things catch up for Gebeta Maps. They currently extend their services to various businesses, including ZayRide, National ID, and Adika. One notable service that differentiates Gebeta Maps from Google Maps is their introduction of open access to address information (location data), allowing users to access the location, contact details, and services of various establishments on Telegram for free. The company is actively working to expand its presence to other African countries, such as Djibouti and Nigeria, with plans to enter four additional African countries in the future.

Reflecting on their journey, Bemhreth highlights the importance of considering seemingly normal problems that exist in our environment. He stresses the vital aspect of strongly communicating and networking, as well as persisting through challenges while putting significant trust in God throughout the journey.

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